Did Snoop Dogg go too far with his smokey marketing stunt?

The internet went WILD when Snoop Dogg announced on his social media this week that he was giving up the smoke.

The memes rolled in, as did the support for the most famous rapper on the planet. It was reported by Newsweek that share prices of cannabis companies took a blow also.

But just this morning, it was announced it was just a smoke screen. The smoke he was actually referring to was a cooking appliance:

While the marketing ploy was genius to some, others took it personally online, angry at Snoop for mocking drug rehabilitation and recovering addicts. 

Did you guys think he went too far?