BREAKING: Playboy founder Hugh Hefner has passed away!

Publish Date
Thursday, 28 September 2017, 4:42PM
Photo / Getty Images

Photo / Getty Images

Playboy founder Hugh Hefner has died aged 91.

The American magazine publishing Titan died at the Playboy Mansion in Los Angeles.

Playboy Enterprises said Hefner had built the company into one of the most global brands in history.

He passed away of natural causes, the company said.

"My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom," Cooper Hefner, Chief Creative Officer of Playboy Enterprises.

"He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises."

This article was first published on nzherald.co.nz and is republished here with permission.