Adidas Apologise For 'Colossal Mistake'

Sportswear giant adidas has apologised after it misspelled the name of Colombia in football promotional images.

Social media users took to Twitter to mock the spelling of the South American country's name as "Columbia".

Users posted images apparently taken from sports store promotional material in recent days.

The marketing images, made for the Copa America tournament by the German company, feature stars such as Real Madrid's James Rodriguez.

One Twitter user wrote: "Seriously, @adidasfootball - IT'S COLOMBIA, not Columbia! Colossal mistake for such a brand. Unacceptable."

Another said: "Someone please tell @Adidas that they misspelled Colombia in their entire campaign... #ItsColombiaNotColumbia."

The blunder was also described on Twitter as an "epic mistake".

A spokeswoman for Adidas said: "We value our partnership with the Colombian Football Federation and apologise for our mistake. We removed these graphics and are quickly installing new versions."

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