- Publish Date
- Wednesday, 22 January 2020, 6:21PM
US fast-food chain In-N-Out Burger has a pop-up store in Auckland tomorrow and it could be a sign that they could be coming to Aotearoa for good.
This is not the first time In-N-Out Burger has held a pop-up store in this country, it has also done the same in Australia.
Tomorrow's one-day promotional event will run from 11am to 2pm at Portland Public House in the Auckland's Kingsland.
The chain is promising to serve its popular "Animal style", "double double" and "protein style" burgers.
Retail analyst Chris Wilkinson, managing director of First Retail Group, thinks this could be a case of the company "testing the market" to see if there's enough demand to warrant a permanent store or stores.
And with a mature and established fast food market, New Zealand is no doubt an attractive market for the family-owned burger chain which has a cult-like following overseas, said Wilkinson.