Nike Signs Lerbon James To A Lifetime Deal

Publish date
Tuesday, 8 Dec 2015, 10:33AM

ESPN's Darren Rovell has tweeted breaking news that Lebron James will be a Nike athlete for the rest of his life.

Minutes ago, Rovell tweeted that Nike had locked down the man also known as King James for a lifetime deal.

Nike did not disclose the terms of the agreement. In a statement, Nike said its relationship with the Cleveland Cavaliers star "provides significant value to our business, brand and shareholders."

"We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond," Nike said.

This is the largest single athlete guarantee in the company's 44-year history.

James has been a Nike athlete for the entirety of his professional career, having signed a seven-year, $90 million contract with the brand in 2003 before he even entered the NBA.

More details to come. 

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