The mind-blowing amount that Kim made on the release day of her perfume

Kim Kardashian's new fragrace hit the online shelves on Wednesday morning and immediately racked up US$10 million ($14.6m) in sales, proving the relevance of the Kardashian brand in the business world.

Most people have not even been able to smell the perfume yet but got to choose between three fragrances: Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus.

Only 300,000 bottles of perfume have been produced and they are expected to completely sell out by the end of the week.

Kardashian reportedly made her first million from the new perfume in just one hour.

Some customers have however taken to social media to mock the design of the bottle, saying it reminds them of a sex toy.