Nike is Finally Featuring Some Curvy Models in Their Ads!

Nike are being praised after releasing several pictures featuring some curvy women to advertise their lines.

They are one of the first mainstream athletic brands to put models who aren't stick thin as their new representatives for Nike.

One of which features yoga and wellness instructor Claire Fountain.

And the even cooler thing about Nike's recent posts is that they happened like it wasn't a big deal.. The captions don't even suggest the models are different in any way shape or form, which is an awesome way to promote a positive new image because there isn't a a rule to how or what makes a woman "fit."