BREAKING: Sonny Bill Williams applauded for the his new collar logo

Blues star Sonny Bill Williams has unveiled the jersey he will wear this season - he will bear a Plunket NZ logo, instead of the BNZ logo he taped over last week.

The All Blacks midfielder has been named in the starting line-up for this week's Super Rugby showdown with the Hurricanes but has been in negotiations all week over the exact uniform he will wear, after obscuring the bank sponsorship on the Blues collar against the Highlanders.

Williams will make his first start of the season at second-five in the only change from the side that lost in Dunedin.

Rieko Ioane will start alongside Sonny Bill at centre, which sends All Black George Moala back to the bench.