- Publish Date
- Tuesday, 10 November 2015, 1:59PM
UPDATE: The app has been revealed to be a hoax as previously reported. A new URL states: "Rumblr came about organically as a funny idea amongst a group of friends, but quickly budded into an opportunity to showcase our branding skills."
"We saw it as an opportunity to show the world our ability to produce a brand and market a product, and that's what we did. This is our attempt to turn this entire story into something positive"
It appears Rumblr was used as promotional material for the launch of a "creative consulting agency" called von Hughes.
They have also suggested "if you still are truly wishing to release some built-up angst, consider fighting more pressing issues such as gang violence, domestic abuse, and at-risk youth culture."
Tinder, the enormously popular dating app, allows users to 'match' with other users based on looks.
If you think someone's hot, swipe right and hope for the best.
The 'Rumblr' app would apparently use the same method with the opposite intention. Instead of wining and dining your 'match' with the hope of a relationship or some bedroom antics, rumblr allows you to meet with your match and throw down in a different way.
A street fight.
Rumblr is billed as "casualty-free casual fighting for free."
"Rumblr is an app for recreational fighters to find, meet, and fight other brawl enthusiasts nearby."
According to the promotional material users would be able to attend fights as spectators.
"With Rumblr Explore, anyone can browse and attend fights close by that other Rumblr users have arranged - all for free!"
Images of the app show that users could chose to either 'Pass' or 'Fight'. When matched they can begin chatting to either schedule a fight or 'Pussy out'.
The webpage with the countdown to launch features a scene from the film 'Fight club' with the words 'Get ready to rumblr'.
According to Business Insider, the app is a hoax and will be revealed as a marketing stunt.
They said that one of the developers spoke out stating that he was amazed people believed it.
"Rumblr was created by developer Jack Kim and marketing executive Matt Henderson as a viral stunt.
There's no evidence that an iOS app ever existed, and the pair's claim that Apple had rejected their app from the App Store appears to be part of the hoax."
Martin Cocker from Netsafe said he hadn't yet heard of the app and that "it's hard to say if it's going to be a problem until people use it."
"it seems like a bad idea."
Rumblr has been reported on extensively throughout the world.